Category Archives: Branding

Dan Lyons Nails the Diversity Issue, but the Challenge is Broader, the Opportunity Greater

Dan Lyons is spot on in describing age discrimination in the tech industry: I’ve seen it happen to dozens of talented colleagues. But, the challenge exists in every industry—including energy—and touches every excuse to discriminate. The silver lining? Those in the hiring process who can see past the “homogeneity as fit” barrier have the opportunity to reap tremendous value and the benefits of fresh perspectives and deep experience. For an aging energy industry workforce, that’s good news! Continue reading

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Authentic Communications: Get it Done without Going Crazy

For sustainable and local businesses, an authentic approach to communications are a must. Here are a few basic tips and a workshop you can attend to learn how to get the job done without having this aspect of your business take over. Continue reading

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The Branding of Peace and Respect (with a thank you, Mind Over Markets)

As Carolyn Parrs of of Mind Over Markets points out, the solar industry needs to get real in its messaging. But, truth be told, all sustainability spaces need to get real and tough in their messaging. Which means disproving the ultimate American myth: that peace, justice, and respect are for wimps. Continue reading

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