Category Archives: Communications ROI

The Branding of Peace and Respect (with a thank you, Mind Over Markets)

As Carolyn Parrs of of Mind Over Markets points out, the solar industry needs to get real in its messaging. But, truth be told, all sustainability spaces need to get real and tough in their messaging. Which means disproving the ultimate American myth: that peace, justice, and respect are for wimps. Continue reading

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Just Go Slightly Nuts Measuring Social Media ROI

Okay, if you are going to do this social media thing, then really DO it. Figure out it you’re getting any where. But don’t go crazy. Continue reading

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