Tag Archives: Branding

Authentic Communications: Get it Done without Going Crazy

For sustainable and local businesses, an authentic approach to communications are a must. Here are a few basic tips and a workshop you can attend to learn how to get the job done without having this aspect of your business take over. Continue reading

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E-waste Solutions that Go Beyond the “Reuse Art Project”

MotherJones.com Econumdrum blogger Kiera Butler suggests the solution to our out-moded floppies is to turn them into wall art. I suggest we turn them over to competent recyclers who can harvest materials to go back into the manufacturing stream. What do you think is the answer for you, as a consumer or business professional? What is the message that you want to send as you manage your e-waste? Continue reading

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The Branding of Peace and Respect (with a thank you, Mind Over Markets)

As Carolyn Parrs of of Mind Over Markets points out, the solar industry needs to get real in its messaging. But, truth be told, all sustainability spaces need to get real and tough in their messaging. Which means disproving the ultimate American myth: that peace, justice, and respect are for wimps. Continue reading

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